Simple Marketing for Smart People

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems.

Does your marketing feel like it has way too many moving parts?

If so, Simple Marketing for Smart People is the solution you’ve been searching for.

Authored by messaging strategist Billy Broas, and Wall Street Journal bestselling author Tiago Forte, this book cuts through the clutter of the modern digital marketing landscape, guiding you to create authentic marketing that resonates with your ideal customers and clients.

The approach is refreshingly simple.

At the core of this methodology is a crucial insight: your customers need certain beliefs to embrace your product. Without these beliefs, no amount of discounts, free content, or tactics will suffice.

You have the power to instill these beliefs. That’s what Simple Marketing for Smart People is all about.

The powerful technique of Belief Building will revolutionize your marketing strategy. Learn how to craft marketing content—email, social media, or your website—that compels customers to act. With the right pieces to solve your marketing puzzle, you can prioritize your marketing efforts effectively, use your limited time wisely, captivate your customers, expand your sales—and have fun doing it.

Billy Broas is renowned for his straightforward and relatable approach to marketing. His strategies have helped countless experts turn their knowledge into successful six- and seven-figure businesses. This book unveils the secrets behind Billy’s marketing philosophy, including how to:

• Simplify your marketing and overcome complexity.


• Focus your efforts and stop spreading yourself too thin.


• Move beyond endless funnels, hashtags, and ever-changing channels like TikTok, Instagram, and Facebook.


• Master new techniques to understand your customers like never before.


• See your product from your customer’s perspective.


• Craft marketing content that makes confident claims and supports them with solid proof.

. . . And much more.

Simple Marketing for Smart People provides the clarity you need. Join the ranks of those who have used the strategies in this book to attract ideal customers, boost sales, and enjoy the process.